Amsterdam is a city that's best experienced at a leisurely rhythm - wandering its canals, popping into shops and cafes, and simply soaking up its historical sites. Those who wish to remain closer to the city centre can find The Plug Utopia at Nieuwezijds Voorburgwal 132, an excellent lure for an eventful day.
Here’s a local‑style guide to help you craft the ideal itinerary in and around this central gem.
Morning: City Strolling. Begin your day with a stroll around the city.
Start your day with a slow walk down Nieuwezijds Voorburgwal. This historic street was a canal long ago — that’s why it’s shaped the way it is as it cuts through the heart of downtown. You’ll pass striking 17th‑ and 18th‑century buildings, small side streets, and even see a little of the canals that help make Amsterdam so iconic.
You’re just minutes away from Dam Square now, where you can glance at the Royal Palace as locals and tourists jostle by. It’s an excellent place to take some early morning photos before the hordes descend.
Late Morning: Cultural Highlights
From Dam Square, wander a few blocks over to the Amsterdam Museum to find out the history of the city, or Spui Square for its historical ambience and access to the hidden Begijnhof courtyard. Both provide a shot of culture and a dash of old Amsterdam.
If it’s a Friday or Sunday, you could stumble upon the open‑air book or art markets of Spui, where local sellers offer everything from rare publications to handmade items.
Midday: Chill Out at The Plug Utopia
By late morning or lunchtime, it’s an ideal time to come by The Plug Utopia. The friendly team, modern interior, and hospitable vibe make it easy to nestle in.
Utopia is also a fantastically well-located mid‑day breather. It's a good opportunity to get refreshed, take advantage of the curated menu, and map out the rest of your day while sipping your coffee, seeing Amsterdam's bustling streets sit just outside the door.
Afternoon: Shopping and Exploring
From Utopia, walk down to Kalverstraat or Nieuwendijk to find a mix of international chains and local shops. If you fancy something a bit more individual, the Nine Streets district is a 10‑minute walk from the hotel, offering boutique shops, vintage finds, and artisan cafés.
This is also a nice place in which to discover Magna Plaza, a neo‑Gothic building converted into a shopping mall. You can show up without shopping and just walk through the store; the architecture is worth it by itself.
Early Evening: Dinner Nearby
The city center has great places to eat, and is just a few steps away from The Plug Utopia. For a special fine‑dining treat, it’s got to be The Duchess or Bougainville with their Michelin‑starred menus, and Humphrey’s for a delicious and value‑packed three‑course dinner in cosy, casual surroundings.
If you fancy something lighter, the Magna Plaza Food Court and the streets around it serve al fresco quick bites from sushi to Mediterranean dishes.
Night: Immerse Yourself In City Lights
After dinner, stroll again in the evening, exploring the lit-up streets of Amsterdam. At night, the Royal Palace and Dam Square are particularly stunning. If you’re not ready to call it a night just yet, The Plug Utopia is open until 1 a.m., so you could always come back for one last wind-down before going back to the hotel or home.
Why This Itinerary Works
This day plan follows organically — from sightseeing, to a leisurely afternoon intermission at Utopia, to shopping, culture, and eating without rushing. You can walk everywhere, so no need for trams or taxis, and you’ll pass through some of the city’s most iconic areas on foot.
In Summary
A day arranged around The Plug Utopia allows you to experience the heart of Amsterdam’s city center at your leisure. In such an ideal spot, with such comfortable surroundings, and particularly friendly service, it’s the perfect place to set up base in a neighbourhood that’s steeped in history, shopping, dining, and culture.
Whether you’ve never been to the city or you’re a repeat tourist, walking through this local’s guide would guarantee you leave the city with fantastic memories — and perhaps even a new favorite part of Amsterdam.